Vindulge
Case Study:
Fire + WIne
“[This] debut cookbook highlights earthy, elegant grilled and barbecued foods, and explores why wine belongs on the table with them. Where else are you going to get a straight answer on what kind of rosé to pair with skirt steak tacos?” —Wall Street Journal
Setting Up Shop for Unique, Small Batch Wines
Among Mary Cressler’s many talents is that of Sommelier and she and Sean wanted to make it easy for their community to find and buy the wine Mary recommended with each recipe. With little to no experience in E-Commerce, Vindulge set about looking for a partner to help them “set up shop”.
We knew wine e-commerce was fraught with legal ins and outs and wanted a partner who could manage the compliance and the fulfillment. To set up our own regulatory model for shipping to 40+ states was not realistic or scalable short term.
When we found SBG it was clear they had the footprint and resources to handle everything while we focused on the front end and sales.
Delivering Upside in Unexpected Ways
Vindulge has not only seen sales for the nascent wine shop, but also increased interactions with their content. Paramount for a blog based business to continue to attract affiliate partners and advertising revenue.
SBG continues to partner with Vindulge, not only on infrastructure, but also by contributing ideas and ways Vindulge can better serve their community.
Mary Cressler sums up the partnership thus far: “SBG has allowed us to showcase small producer wines, across the US, that would not otherwise have been available to our community. It’s provided us and our community a place to purchase unique wines that tell a story of a region and for us to create content to supplement that.”